Designing the packaging for The Blend by Fred Segal was all about balancing style and function. The goal was to create a clean, simple look that reflects the purity of the essential oils while keeping things user-friendly. The curated kit includes 10 single-blend perfume oils that can be layered for custom scents. The sleek rollerball bottles are both elegant and practical, and the visually engaging “recipe cards” I designed help guide users through crafting their own blends, inspiring them to create personalized fragrances.